In 2021 Danfoss Power Solutions under regulation law was required to relinquish White Drives & Steering as a stand-alone business.
The Interpump Group, a dynamic global business specialising in hydraulic fluid power and high pressure pumps purchased White Drives.
Clarity was charged with the rebrand and repositioning of White to their employees, markets and existing customers. A fastrack process was put in place to guarantee an early launch date.
![White Logo](https://clarityaccelerated.com/wp-content/uploads/2022/12/White-Logo-300x128.png)
WHITE DRIVES
a magnificent brand performance.
The Challenge
The Solution
Applying our strategic branding process, Clarity was able to articulate White’s extensive motor and steering solutions that power the evolution of mobile and industrial applications. We applied our knowledge and insight to a comprehensive brand strategy and programme designed to engage their people internally first. Strongly linked to a new purpose, and refreshed values, we were able to develop clear and consistent messaging, speaking directly to the interests and concerns of analysts, investors, and customers.
With a curve of ambition to take employees forward and a strapline together in motion, we were able to connect all audiences to the new White brand legacy.
Clarity performed to its best by delivering everything within 24 working days from commissioning to implementation!
![White White motors and steering based in the US and Germany, logo refined by Stephen Charlton of Clarity. www.clarityaccelerated.com](https://clarityaccelerated.com/wp-content/uploads/2023/01/White-1.jpg)
Clarity helped White’s carve out
from Danfoss in record time.
Erik Paulhardt White CEO
![White Internal Campaign Internal poster campaign for White, created by Stephen Charlton of Clarity. www.clarityaccelerated.com](https://clarityaccelerated.com/wp-content/uploads/2023/01/White-Posters-1024x479.jpg)
![Gymnast Leaping Gymnast disturbing white chalk created by Stephen Charlton of Clarity. www.clarityaccelerated.com](https://clarityaccelerated.com/wp-content/uploads/2023/01/Gymnast.jpg)
![Three Phones Launch social media branding and posts to launch White externally, created by Stephen Charlton of Clarity. www.clarityaccelerated.com](https://clarityaccelerated.com/wp-content/uploads/2023/01/Three-Phones-1024x583.jpg)
![White Site Screen](https://clarityaccelerated.com/wp-content/uploads/2023/01/White-Site-Screen-1.jpg)
![Safety Bright orange reflective safety jacket with lSafer Together logo created by Stephen Charlton of Clarity. www.clarityaccelerated.com](https://clarityaccelerated.com/wp-content/uploads/2023/01/Safety.jpg)