HFQ Technology, is a patented package of manufacturing process know-how, advanced forming simulation tools that can be applied to any available aluminium alloy, and design guides for creating optimised lightweight structures. Impression Technologies is a startup company built on advanced research and driven by a breakthrough technology – Hot Form Quenching (HFQ).
Our challenge was to create an exciting brand, recognised as a global standard that will attract global partners to join an ecosystem and by working together, are to advance opportunities across various applications and sectors.

A strong, bold identity was needed to attract and convince OEMs and Tier companies to get involved in this groundbraeking technology. Clarity began from the ground-up, developing a brand strategy that would deliver on the investment and communicate the value to initially, vehicle manufactures. With interest and take-up from Aston Martin and other partners, ITL is looking to the larger mass-volume producers to strengthen the viability of the technology.
Clarity helped to establish the HFQ Partner Network, the parent to te ecosystem  tat will develophand were instrumental in its value proposition through a variety of design solutions.