Clarity is a change and brand consultancy and our core purpose is to improve our customers brand reputation in the world.
Effective communication is central to everything we do at Clarity, it’s our north star that guides us toward the pursuit of purpose and the need to fully understand the issues our clients are facing. Once understood, it’s easier
to develop solutions that are strategic, creative and sustainable. Ensuring everyone understands may seem a simple task, but it takes insight, focus and a determination to cut through the noise.
This is what gives Clarity an edge and a difference that our clients respect and value.
Our clients tell us they value us for our:
Impartial advice and insights that helps them to move their business forward Creative solutions based on strategic insights
Disruptive and challenging thinking
Responsiveness and agility
Fees that reflect value delivered and measurable outcomes Personable approach – we value working with personable people
ClarityfirstTM is our proprietary approach that explores the true purpose of your business and the values that support it. Having defined these, we build a platform to launch all internal external communications with a strategy
that can be adopted and applied successfully.
We inspire your organisation, aligning functional groups and shaping the mindset and behaviours of employees. For customers, it drives the strategy for delivering your promise to the market via a highly differentiated brand position, a compelling value proposition and a unique story.
Starting any branding project includes finding the right reason, commitment, and strategy; analysing brand equity; and uncovering insights and opportunities.
With strong connections to lean principles, Clarity approaches all projects with the same rigour to eliminate wasteful communications while maximising the real potential.
Within our proven ClarityTM first methodology we apply our process to we apply our process to Discover / Define / Develop / Deliver on the branding issues being addressed. This ensures we cover all aspects of a brand or rebrand project.
Brand Audit is our tool used to understand the ‘as is’ situation within the organisation and externally also. We often find the external viewpoint is critical to gain existing perceptions and expectations from customers and stakeholders. Armed with this information, we are able to devise strategies that help to move the business forward in the right direction.
Diamond is Clarity’s name generation process that goes deep into psychology and neuroscience to unlock deep-seated meaning and relevance to words and names. Our disruptive approach explodes mindsets to create unique or differentiated product brand or company names. Full legal and exhaustive linguistic evaluations – both literal and phonetic are conducted to ensure names are legally robust and airtight.